Official New Identity for Nasa's Artemis Program to the Moon.
Artemis is Nasa's program to return astronauts to the moon by 2024, preparing the way for human missions to Mars. Studio Propeller was tasked with the creative challenge of executing the visual identity program for the project that conveys the significance of Artemis's promise and the sheer visual power of space exploration.
The Horizon Gradient. Warm Palette.
NASA’s Artemis represents the dawn of a new era of space exploration.
The warm palette gradient captures a sense of optimism and new beginnings.
The warm palette gradient captures a sense of optimism and new beginnings.
The Horizon Gradient. Cool Palette.
The cool palette represents the unknown of space exploration.
What lives on the dark side of the moon?
What lives on the dark side of the moon?
Roll it out. Artwork in use.
The Artemis Identity Program travels as elegantly as a spaceship through space,
lending itself to a variety of applications — from branded merchandise to whole
immersive environments.
lending itself to a variety of applications — from branded merchandise to whole
immersive environments.
